A "sold in 15 days" promise is a two-sided commitment, and understanding the seller's side is what stops surprises. The agency commits to marketing effort and reach; the seller, in turn, commits to letting the property be sold on the terms both parties agreed at the start.
The most important of those terms is price. The promise is built around the correctly assessed value produced at the free on-site valuation. If a seller insists on marketing well above that figure, the pricing that makes a 15-day sale realistic is no longer in place, so the ordinary logic of the promise cannot be expected to hold. The counter-intuitive lesson is that the biggest threat to a fast sale is not the market but an inflated asking price, and the promise is essentially a discipline that guards against it.
The second condition is accepting a valid offer. If a buyer is found within the window and makes an offer that meets the agreed conditions, declining it sits outside what the promise was meant to cover. The commitment is to produce a genuine buyer, not to force a seller past their own agreed terms, but it does assume the seller will honour those terms.
Rather than relying on an informal list, read the exact conditions in your mandate. Your Easyhome adviser will confirm the detail before you sign.
At a glance
| Assumption behind the promise | Why it matters |
|---|---|
| Agreed, correctly assessed price | Overpricing removes the basis for a 15-day sale |
| Property genuinely on the market | Listing complete and published (photos, PEB) |
| Seller accepts a valid offer | The offer must meet the agreed conditions |
| Terms honoured as signed | The mandate defines what counts |
| If no sale follows | Next steps (price, extension or end of the mandate) decided with the agency |